Lee Anne’s Weblog

Public: any group whose members have a common interest or common values in a particular situaion

Categories of publics:

• traditional (on-going relationships) and nontraditional (unfamiliar to organization)
• latent (values come into contact with organizations), aware (aware of values), and active (recognizes and manages relationship
• intervening (help send message to another public)
• primary (great importance) and secondary (less important)
• internal (inside organization) and external (outside)
• domestic (within country) international (beyond borders)