Posts Tagged ‘public relations’
PR examples, everywhere!
Posted on: November 26, 2008
Before taking the Public Relations Principles class at Clemson University, I really did not reazlie how many examples of PR there are around us. We were only required to find three in the semester, but I could have talked about many, many more!
After browsing through other blogs by students in my class, I began remembering what everyone talked about in class. There were examples from television commercials, online databases, face to face, brochures, magazine articles, and the list goes on.
It is so funny how now that I am a little more experienced in the field of PR, I notice things. Whenever I experience a form of public relations, I automatically think, “Dr. V. would love this!.” Am I crazy?
Advice for PR students
Posted on: November 26, 2008
While browsing through PROpen mic, which I am becoming addicted to, I stumbled upon a blog post entitled PR students: everything you need to know. This was extremely eye catching, as I am a PR student still trying to learn everything there is about social media and PR, so I decided to check it out. On this post by Darryl Ohrt, I found a link to results that Twitter buddy Brad Ward found about advice people would give college students in PR, in 140 characters or less, on Twitter. The results were astounding!
Some key points that people tweeted about:
- Always understand your audience and goals before discussing strategy/tactics. –DJLitten
- Tell people the whole truth. Half-truths may make for warm-fuzzy PR, but the public will see through it. The e-public isn’t stupid–Bruingeek
- Learn to write. Don’t get into PR for the parties … it’s about preparation and perspiration. Love what you do, do what you love.–TimeNekritz
It is so amazing to me to find out about the kidns of advice people give PR students. I feel as though I learn more and more about social media and ways to get involved!
Chapter 8 Reading Notes
Posted on: September 18, 2008
PR plans:
- Ad Hoc: important, but tempoary
- Standing: long-term
- Contingency: “what-if” scenarios
Reasons for planning:
- keep actions in line with mission statement
- control destiny
- better focus research
- achieve consensus
- allow effective management of resources
We plan by consensus building and brainstorming.
Chapter 7
Posted on: September 16, 2008
5 most common forms of public relations resarch:
- secondary (library)
- feedback(receive evidence of stakeholder’s responses)
- communication audits (procedures used to decide whether organization’s communications are consistent with values and goals)
- focus groups (small group of people discuss values)
- surveys (must have good questionnaire and good sample)
Chapter 13 Notes
Posted on: September 2, 2008
- IMC= integrated marketing communications (focuses on individual consumers for their specific needs)
- three main points of IMC- advertising, marketing, PR
marketing and public relations are different: marketing focuses on a certain public which is the consumers while public relations focuses on developing healthy long-term relationships with employees, stockholders, news media, and other publics.
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