Chapter 13 Notes

Posted by: Lee Anne on: September 2, 2008

• In: Reading Notes
• 1 Comment

• IMC= integrated marketing communications (focuses on individual consumers for their specific needs)
• three main points of IMC- advertising, marketing, PR

marketing and public relations are different: marketing focuses on a certain public which is the consumers while public relations focuses on developing healthy long-term relationships with employees, stockholders, news media, and other publics.

Tags: IMC, marketing, public relations