Chapter 8 Reading Notes

Posted by: Lee Anne on: September 18, 2008

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PR plans:

• Ad Hoc: important, but tempoary

• Standing: long-term

• Contingency: “what-if” scenarios

Reasons for planning:

• keep actions in line with mission statement
• control destiny
• better focus research
• achieve consensus
• allow effective management of resources

We plan by consensus building and brainstorming.

Tags: plans, public relations